Sept 6th, 2018

KOKUYO to Open Limited-Time Pop-Up Store of ‘THINK OF THINGS’ in London’s Shoreditch District

KOKUYO Co., Ltd. will run a pop-up store of its lifestyle shop & cafe “THINK OF THINGS” based in Tokyo’s Sendagaya in Shoreditch, east London, the U.K., from October 3 (Wed) to 14 (Sun).

Think of Things

THINK OF THINGS is a foothold for KOKUYO, engaged in projects targeting mainly corporations such as production and sales of stationary and office furniture and configuration of office spaces, to repeat business experiments, proposals and verifications through contact points directly with ordinary citizens. Holding out the concept of “Going beyond the border between work and life,” THINK OF THINGS proposes tools and experiences that provide inspirations and discoveries for one’s life and work.

Since its opening in May 2017, THINK OF THINGS has received more feedbacks than expected not only from Japan but also from many customers, media organizations and retailers from the United States, Europe and Asia, as it has been offering KOKUYO’s long-selling products and THINK OF THINGS’ original products and actively sharing cultural content using conceptual spaces. KOKUYO is considering launching pop-up stores in the U.S., Europe and Asia with the aim of verifying the possibility of the THINK OF THINGS brand’s reputation spreading throughout the world.

In London which will be the first venue for the THINK OF THINGS project overseas, a small-scale event space will be leased in the Shoreditch district to sell mainly original products and selected KOKUYO products in the space design reflecting the THINK OF THINGS concept. The company is focusing on the fact that Shoreditch is an area where start-up companies and creators such as designers and artists are gathering to pursue proposed new work styles and lifestyles while linking business and creativity together. While sensing common traits between Shoreditch and Tokyo’s Sendagaya district home to THINK OF THINGS in Japan, the company will take this opportunity to confirm and verify responses to THINK OF THINGS’ proposals in Shoreditch, which is gaining attention from around the world for being a more active and sensitive district, with a view to overseas expansion in the future.

OPENING DAYS: OCT. 3 (WED)-14 (SUN), 2018
OPERATING HOURS: 11:00-18:00 (MON-SAT); 11:00-17:00 (SUN)